4 ways to measure the local mobile advertising opportunity
A common lament about efforts to develop new business models for news is that digital journalism can’t generate the revenue that newspapers used to. Let’s set aside that digital journalism doesn’t have...
View ArticleMobile-first strategy questions and answers
I like it when a training program stimulates questions that continue after the program ended. Wednesday’s Leading a Mobile-First Newsroom webinar for the American Society of News Editors was such a...
View Article2011 forecast for journalism organizations: mergers, collaboration,...
When the Nieman Lab tweeted yesterday that it had published my journalism predictions for 2011, I couldn’t recall what all I had predicted. I had sent my forecast a couple weeks earlier, in response to...
View ArticleASNE offers good advice on social media, but too much fear and not really...
Update: I’ve added a response from Pam Fine, co-chair of the ASNE Ethics Committee at the end. Editors are starting to accept social tools and understand their importance. But they remain afraid of...
View ArticleThe Buttry version of social media best practices for editors
Yesterday I criticized ASNE’s report on best practices in social media. Today I’m going to take a positive approach, suggesting alternatives. Here are my 10 best practices for social media (written for...
View ArticleWhy editors should be active on Twitter
Most top newsroom editors have ignored (or never heard or read) my repeated encouragement that they should be active users of Twitter. The sorry fact is that, as many times as journalists and...
View ArticleTBD or Tampa Bay Times, the name doesn’t make the brand
The St. Petersburg Times is planning to rebrand itself as the Tampa Bay Times. Here’s the primary reason I think you shouldn’t waste time, energy, focus and money rebranding a newspaper: Print...
View ArticleI’ll be leading ASNE live chat on role of newsroom ombudsmen
For the last few months, I have taken a few turns leading the #ASNEchat on Twitter for the American Society of News Editors. Starting today, we are going to alternate live-chat formats. We’ll still do...
View ArticleTweets from Wednesday’s ASNE convention program
I am again using CoverItLive to compile tweets from the American Society of News Editors 2012 convention. You can participate using the #asne12 hashtag. ASNE 2012 Convention final day Filed under:...
View ArticleWhere Have All the Newspapers Gone? A song for editors
The witty woman behind the People of Wal-Mart music video has a musical take on the declining newspaper industry. Ken Paulson‘s Freedom Sings programs are a popular feature of the First Amendment...
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